Tuesday, January 3, 2012 at 12:17PM REMIX:
Music and video remix by Jonny Wilson and Greg Deocampo
ORIGINAL:
Directed by Rob Cohen (e.g., The Fast & Furious, xXx)
Animators/effects by Mike and Josh Grier
Produced by Sekretagent (Dooma Wendschuh)
Music by Nikola Bedingfield (thegoldenphoenixmusic)
**Remix and original: The Coca-Cola Content Factory**
Monday, January 2, 2012 at 12:18PM http://www.facebook.com/vitaminwater
Original is Grand Prize Winner for MOFILM contest at Cannes Lions. Directed by Josh Soskin.
Music by Bernd Burgdorf with video enhanced by Greg Deocampo.
Starring: Jonny Craft, Chelsea Turnbo, Patrick James
Remix produced by: The Coca-Cola Content Factory
Wednesday, October 26, 2011 at 04:46PM This work, done over the last few years as deliverables by Mediatronica, principally for Stafford Green at The Coca-Cola Company, is selected to showcase work developed in part in pursuit of my personal applied research and development agenda in the area of new digital ad, communications, and entertainment formats; viral video creation and distribution; appification; 3D (stereo) production and distribution; augmented reality; location; gamification; social design-- everything that's mashing up with even more, now, into Web 3. The idea was to use, in particular, the development of real world digital Coke ads to gain actionable commercial insight into the use of ubiquitous digital video for creative expression and commerce.
This has lead me to developing a library of software and busioness techniques for global consumer brands to use digital to innovate content production and media buying in campaigns, and to proliferate shareable messages directly to their current and desired audiences. My present digital media work is a mix of creative content (Eclectic Method) and transmedia hyperdistribution campaigns for brands.
Transmedia is "the technique of telling stories across multiple platforms and formats using current digital technologies." Hyperdistribution refers to the active diffusion of specific digital content to wherever its audience is found, in whatever communications channel, via a mix of professional services and custom web services. Services include things like blog editor relations, social operators for reactive, personalized Facebook and Twitter community participation, search engine optimization, social media optimization, specialized media buying, and data reporting, and analysis.
Transmedia hyperdistribution is a distribution algorithm for creative digital content mashed with data rich quantitative market research, analysis, and strategy.
Thursday, September 22, 2011 at 12:23PM Webcam app for Bloomingdale's window, NYC, introducing Lady Gaga's Polaroid Grey Label Printer.
By Greg Deocampo (Mad.Scientist- app design), Bernd Burgdorf (digitl producer), Matt Lundstrom (code), Rob Tortoriello (Madhouse - production). For Greg Johnson at William Morris Endeavor.
Wednesday, September 21, 2011 at 10:37AM Experimental Interactive Video Display Ad Formats for Coke Zero AVTR by Mediatronica for Stafford Green at The Coca-Cola Company. 3D and HD video by Sekret Agent Productions. Eric Fino (AS3), Zac Dav (PHP), Greg Deocampo (app dev). William Morris Endeavor, Lightstorm Entertainment,
Email goes to a Coke domain that we have retired.
Plays surprisginly ok, given when we made this, on Android: http://mediatronica.net/remixer/657
Based on:
